Avon Celebrates Landmark Anniversaries

New York, NY; April 28, 2016 – This is a momentous year for Avon, the iconic romance imprint of HarperCollins Publishers. The year marks not only the 75th anniversary of Avon Books, widely acclaimed for popularizing the historical romance category, but also celebrates the fifth year for the Avon Impulse digital-first imprint. Today, Avon is an acclaimed (or illustrious?) publishing powerhouse, renowned for nurturing the careers of the best and brightest authors in the romance industry, in large part due to the success of the Impulse program. Avon Impulse is a thriving brand with a proven aptitude for cultivating future stars of the genre.

For its fifth anniversary, Avon Impulse has much to celebrate:

  • 4 million e-books sold
  • 12 New York Times bestsellers
  • 32 USA Today bestsellers
  • 16 award nominations, including the prestigious RWA “RITA” award

Editor Amanda Bergeron, who directs the Impulse line, remarks, “The success of the Impulse program runs deep: we’ve published hundreds of books, with millions of copies sold. Avon Impulse has served as the launch pad for many authors’ careers, developing loyal reader bases and growing author awareness through strategic promotions. And in many cases, Impulse has launched talented authors onto the Avon print list.”

Associate publisher Shawn Nicholls notes that one key component of Avon Impulse’s success is “personalized, direct-to-consumer marketing campaigns which increase awareness about Avon Impulse authors, showcase upcoming releases, support backlist, and highlight retail incentives.”

“Avon Impulse originated HarperCollins’ digital-first publishing platform, which we’ve since expanded with Witness Impulse (mysteries and thrillers) and Voyager Impulse (science fiction/fantasy),” says Senior Vice President and Publisher Liate Stehlik.  “Digital-first is a vital component in strategically growing new authors, and extending the visibility of our existing author base.” She continues, “Readers have also responded strongly to our Impulse offerings – and our authors are so happy with their results that they have become the strongest advocates for the Impulse brand.”

“Publishing with Avon Impulse has been an amazing experience,” says Jennifer Ryan, who was the first Avon Impulse author to hit the New York Times list with her debut, Saved by the Rancher. “Between editorial, marketing and publicity, every detail is well thought out for each and every book, but it’s never about just one book. They think about the overall career of the author and what their readers want and expect.”

For more information about Avon Impulse, including submission guidelines: www.avonimpulse.com.


About HarperCollins Publishers:

HarperCollins Publishers is the second largest consumer book publisher in the world, with operations in 18 countries. With nearly two hundred years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 17 languages, and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals and the Man Booker Prize. HarperCollins, headquartered in New York, is a subsidiary of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) and can be visited online at corporate.HC.com.

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